Partnerships |
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Media Partner for World Travel Week
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The media partner of World Travel Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that World Travel Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of World Travel Week please contact us.
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Previous Partners
SunvilSunvil was the official partner of World Travel Week 2010. Sunvil recognised that Britons were looking to save money when booking
their holidays and designed late offers for nature lovers. Sunvil reached an audience of over 900,000 on a total of 24 radio stations nationwide including BBCs. www.sunvil.co.uk |
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Tropical Sky
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Tropical Sky was the official partner of Word Travel Week 2014. They aimed to position themselves as the leading travel provider to luxury
holiday destinations, for both families and couples. They reached an audience of over 38 million on a total of 79 radio stations nationwide. www.tropicalsky.co.uk |
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Holiday ExtrasHoliday Extras was the official partner of World Travel Week 2015. They aimed to help reduce the stresses of holiday planning and encourage those to travel during World Travel Work.
They reached an audience of over 3 million on a total of 12 radio stations nationwide, including BBCs. |
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Benefits of being a World Travel Week Partner
World Travel Week is the intellectual property of The Relations Group. Therefore World Travel Week can only be used for Marketing or PR purposes with the express written permission of The Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of inspiring people to travel around the world. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about travelling.
- Rights to use the World Travel Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official World Travel Week Partner'.
- Full page of content on the World Travel Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with World Travel Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Available Media Coverage
Radio Interviews and Features
Around World Travel Week, the media are interested in speaking to experts about all different topics on the subject of travel. If you have access to interesting and engaging spokespeople, then you could use the media interest in World Travel Week to communicate to a UK-wide audience in a credible and trusted way. |
Radio and Online Competitions
Throughout World Travel Week, there are many in the media that would be interested in content for World Travel Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for World Travel Week are travel accessories, plane tickets, resort discounts, tour guides and holiday cosmetics. |
Video Content
Throughout World Travel Week, there is an appetite for video content. This could be top hidden gem locations, interesting culture facts or a feature which includes B-roll footage of the general public taking part. Travel is a popular topic and there is a huge demand for video content especially during this week. World Travel Week is partnered with a video production company called TeleVisualise and all World Travel Week partners get exclusive rates. |
Online Coverage and Infographics
Online media are always on the look out for interesting content. During World Travel Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage. |