Despite the looming uncertainty of Brexit, findings from the Association of British Travel Agent’s (ABTA) ninth Holiday Habits Report shows that the number of holidays per person has risen, a continuation of a years long trend. Travel still seems to be a priority for the British public: nine in ten of the British public took a holiday abroad in 2019 despite a trend towards less holiday spending.
The British public are managing to travel more, and more frequently, with tighter and tighter budgeting. ABTA points to the growing success of the package holiday as reflective of a more cost-conscious public.
“Rather than cutting back on the number of holidays, people are looking to save money in their holiday budget in other ways,” says ABTA chief executive Mark Tanzer. “Spending less before and while they’re away and changing when they book to find better deals.”
The report also found 51 per cent of UK travellers took package holidays this year. The more affordable price point, and simplicity makes package holidays a logical choice for customers during times financial uncertainty.
Despite air travel being expected to take a hit, thanks to an increasingly climate conscious public, The appetite for travel shows little sign of abating, with seven in 10 people claiming to be planning a trip overseas within the next 12 months.
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